If you’ve been running Facebook ads and suddenly notice that your campaigns stop spending, you might have hit an account spending limit on Facebook ads. This is one of the most common reasons advertisers experience sudden pauses in ad delivery, even when everything else appears normal.
In this article, we’ll explain what the account spending limit is, how it works, why it can restrict your ad performance
1. What Is the Account Spending Limit on Facebook Ads?
The account spending limit is a control feature inside Facebook Ads Manager that defines the maximum total amount your ad account can spend across all campaigns.
Once your account reaches this limit, Facebook automatically stops all ads — even if your campaigns are still active and have available daily budgets.
Think of it as a safety switch: it prevents overspending, especially for new advertisers or those testing multiple campaigns.
2. How the Spending Limit Works
When you create a new ad account, Facebook sets an initial spending cap (for example, $25, $50, or $250). After you reach and successfully pay this amount, the limit may automatically increase over time.
However, the process isn’t instant. If your account has payment issues, policy warnings, or limited trust history, your spending limit might stay low — causing your ads to stop spending even when you still have money to invest.
3. Signs That You’ve Reached the Spending Limit
Here are a few indicators that your account spending limit is blocking ad delivery:
- Your ads suddenly stop spending without any rejection or warning.
- You see a notification like “Your account spending limit has been reached” in Ads Manager.
- Your total spending matches the exact limit you previously set.
- After increasing your daily budget, nothing changes — ad spend remains $0.
4. Why Facebook Sets a Spending Limit
Facebook uses spending limits to:
- Protect advertisers from accidental overspending
- Reduce fraudulent activity and credit card abuse
- Assess account trustworthiness before increasing credit thresholds
- Maintain billing consistency across ad accounts
While this system can help new users stay safe, it can also become a major bottleneck for experienced advertisers running large-scale campaigns.
5. Main Causes of Spending Limit Issues
Understanding why your account hits a limit can help you prevent it in the future. Common causes include:
- New ad account: Fresh accounts often start with very low spending limits.
- Payment or billing issues: Failed payments, unpaid balances, or expired cards can freeze your account.
- Policy violations: Any disapproved ads or flagged activity can delay spending limit increases.
- Inconsistent spending behavior: Drastic jumps in daily budgets trigger Facebook’s fraud protection mechanisms.
- Poor account reputation: Accounts with past violations are less likely to have flexible spending limits.
6. How to Remove or Increase the Spending Limit
Option 1: Manually Edit the Limit
You can adjust your account spending limit in Ads Manager:
- Go to Billing > Payment Settings
- Find Account Spending Limit
- Click Edit and enter a higher number
Once saved, your ads will resume spending until they hit the new limit.
Option 2: Wait for Facebook to Automatically Raise It
If you’ve paid all invoices on time and haven’t violated policies, Facebook often increases your limit automatically over time.
However, this can take weeks or even months — not ideal for businesses needing immediate ad performance.
Option 3: Contact Facebook Support
You can contact Meta Business Support and request a manual review for spending limit increases.
They may approve your request if your account shows stable payment history.
But this process is slow, inconsistent, and sometimes completely ignored.
See more: Facebook Ads Stopped Spending? Discover Why and the Best Long-Term Fix
7. The Hidden Problem: Account Trust and Stability
Even when you increase your spending limit, you may still experience delivery problems if your account lacks trust or has a poor reputation score.
Facebook’s algorithm silently deprioritizes accounts that:
- Run too many policy-sensitive ads
- Have inconsistent billing patterns
- Are frequently flagged for suspicious activity
This is why so many advertisers struggle with low reach and unpredictable delivery — even when they “fix” the spending limit.
8. The Ultimate Solution: Use a Facebook Agency Account
The most effective way to eliminate spending limits and ensure stable ad delivery is by switching to a facebook agency account.
A Facebook Agency Account is provided by Meta’s verified partners and is designed for professional advertisers. These accounts are not limited by typical personal spending caps and have access to advanced advertising privileges.
Benefits of a Facebook Agency Account:
- Facebook ad account NOT disabled
- Facebook ad account NOT restricted
- Facebook ads NOT stuck in review
- Facebook ads delivering properly
- Facebook ads spending smoothly
- Increase impressions
- Increase reach
- Increase ad frequency
- Increase ROAS – Return on Ad Spend
- Reduce CPC, CPM, and CPA costs
In other words, agency accounts allow you to run ads continuously and confidently without interruptions caused by artificial spending limits.
Read more: What is Facebook Agency Account for Rent?
9. Why Choose GDT Agency - Your Trusted Agency Account Provider
When choosing an agency account, reliability matters. GDT Agency - Your Trusted Agency Account Provider has become one of the most respected names in the Facebook advertising community.
Here’s why marketers trust them:
- Fees from only 1.5% to 4%, no VAT and no deposit required
- Open a free account
- Unlimited cashback
- Guide for executing winning advertising content
- Guide on how to find winning products
- Specific budget scaling guide
- Optimize ad components step-by-step
- Ad compliance checks
By partnering with GDT Agency, advertisers eliminate budget restrictions and focus entirely on scaling performance.
10. Final Thoughts
When you hit an account spending limit on Facebook ads, it’s not the end of your campaign — but it is a clear sign you’ve outgrown your current ad setup.
While you can manually raise limits or contact support, these are short-term fixes. The most sustainable way to scale without interruption is to use a facebook agency account through GDT Agency - Your Trusted Agency Account Provider.
With unlimited growth potential, superior stability, and professional support, you’ll never have to worry about spending caps holding your ads back again.
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